Case Study

Manage the security user identification by rfIDEAS

rfIDEAS need to revamp their current homepage design. The goal was to increase traffic and move sales efforts from in-person to digital.

Role

UI/UX Designer

Year

2022

Project Overview
Overview

This project make me know more about how we presenting the list that keep the importance of accessibility to people.

Outcome

This project make me know more about how we presenting the list that keep the importance of accessibility to people.

Outcome

This project make me know more about how we presenting the list that keep the importance of accessibility to people.

Project Overview

rfIDEAS is a B2B company from Chicago, United states that provide many kinds of security user identification management systems and it is already widely used from different industry. To provide any kind of the industry, rfIDEAS have many different products to meet this needs

Because of the old website was developed a long time ago, they want to revamp the homepage of their website.

WE WANT TO CREATE A REVAMP OF WEBSITE WHICH HAS A FUNCTION TO GIVE OUR CUSTOMERS INFORMATION ABOUT OUR PRODUCT
AND DRIVE SALES

Problem Analysis

Before we start the project we anticipated most of the user of the native app most of the time is the doctors works in Rogel.

1

The need of a new content placement/information architecture.

2

Bad visual design and user experience in the old website. In addition a fresh looking website.

3

The rfIDEAS was looking a way to stand out more in their new revamp website.

The Process

Based on the previous problem that we found, we decide to divide this project into two different phase

1

Concepting

We are working on trying to find different approach to find a better information architecture and content placement in the whole page.

2

Designing

Designing phase to give a better visual website and making sure to align with the brand identity based on the previous concepting phase.

Concepting

We initially wanted to start concepting the user flow of the app. However, after discussing with the client starting the project and after discussion, the client don’t want to change much the flow of the web app.


For NDA reason, some of the information in the app is changed.

Designing

Aligning with our focus as I stated in the problem analysis, I tried to make the best visual looking with the structure of the previous wireframe. Along the way, several section is added because client want to put it.

THE NEW STRUCTURE OF THE WEBSITE WAS USING THE BEST PRACTICE OF LANDING PAGE MAKING

Designing

Aligning with our focus as I stated in the problem analysis, I tried to make the best visual looking with the structure of the previous wireframe.

Along the way, several section is added because client want to put it.

Design results

Aligning with our focus as I stated in the problem analysis, I tried to make the best visual looking with the structure of the previous wireframe.

Along the way, several section is added because client want to put it.

Conclusion

In this project, I learn so much about collaborating with senior product designer to create a design that not only care about the visual of the site, but also care about how the business side of brand which is to attract more customer to visit the website is implemented..

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